Just some logical thinking based on a Google search for "Best Acupuncture in East Brunswick NJ 08816". Not a statistical or not competitive analysis.
From Acupuncture KYI - by date 11/24/2024. Updated 11/26/2024. Updated 02/11/2025.
Criteria can be very different.
And any criteria for such a choice will be relative, that is, not absolute.
The main and determining criterion is the criterion from the client's position.
The First Criteria. In other words, how to get the best result?
If there is some genius of acupuncture who can remove pain from chronic pinched nerve in the lumbar region with 2-3 needles - then 680 licensed specialists in the state of New Jersey in acupuncture would simply not be in demand.
But such a super specialist does not need advertising or a employer. A specialist of this level will take from $300 to $500 for every 45 minutes of his brilliant work in cash and will never sign a contract with any insurance plan.
At the same time, even at such prices, such a specialist - a genius will have a waiting list scheduled for a year in advance.
Let me remind you that these are just "some logical thoughts" on this topic.
And this is a personal opinion, according to the First Amendment of the Constitution on Freedom of Speech.
In other words, every potential client understands that being in the first line and on the first page in Google search (not in the list of sponsors) is the result of a huge amount of work by the agency's SEO.
If you are not L.Ac. and just looking for appointment, please go our Schedule page.
If you are the L.Ac. - let's continue!
What is this criterion about?
Basically, these are specialized Сhiropractic clinics that have different services inside.
Most often, this is the chiropractor (D.C.) himself, a doctor of physical therapy (DPT), an acupuncture service (L.Ac.), a registered dietitian (R.D).
In such a business, there may be a nurse, massage therapists (LMT), other physical therapy specialists (PTA - assistants).
During one visit, each client is treated by 4-5 specialists.
Each patient spends from 90 to 150 minutes per visit in this clinic. And the popularity of such a system speaks for itself in its implementation.
If we talk about Google Advertising, then which clinics advertise themselves today on the Acupuncture topic in zip 08816?
#1 (by Google Search today 11/24/2024) is NJ Health & Performance Institute. D.C. - J.Bornstein.; PT-1; L.Ac.-1; Assistants-2.
#2 Google Search Position (11/24/24): Core Spine & Wellness. D.C. - F.Spano; DPT-3; L.Ac.-0; Assistants-9.
#3 Google Search Position (11/24/24): NJ Sports Spine & Wellness. Actually they do NOT have office in East Brunswick location.
#4 by Google Search (11/24/24): Campbell Chiropractic Center. Dr. Campbell, D.C. PT-nothing on web. Acu-nothing on web.
For Date 11/24/2024, by Search "Best Acupuncture in EB 08816" the First Google place on Search taken by:
#1: Acupuncture & Holistic Health. Huiyi Zhou. EB - Rt.18 North. L.Ac.-3. LMT-2.
#2: Hope Acupuncture & Wellness. Rt.18. L.Ac.-2. Jennifer Sun & Qingyan Zhao.
I simply do not consider any "sponsor positions" on the page - they all do not live long.
Because in 30-60 days of Google advertising you can get clients for a year of work.
With the right approach, of course. And if your schedule is 100% full - why pay for advertising?
Other "space takers" on the First Page (as always) are Intermediaries, creators of "Catalogs" who are trying to make money "on newbies" in business.
They made sense when Google advertised specialists for free.
But today, Google Advertising is cheaper than all these Yelp and Yext and Google will ALWAYS appreciate it if you pay them directly for advertising, rather than third parties.
That's all. Here is a full report on the contents of the First Page.
That is, dear colleagues! We have ONLY TWO PLACES on the First page for the request "Best Acupuncture 08816".
All data was taken from Stationary computer screen. Phone screen will give different result.
It was written 11/24/2024.
The best question is:
Why this question so so important?
Because, the true answer (if possible to get real true answer) will show - how big the Potential Target Value for Reasonable Competition.
Do I hope to get the true answer? No, I don't.
Because at the last 2 weeks I made more than 300 BackLinks to my webPage and the Google Console doesen't show the result of my hard work.
Thank to the website (the strait backlink - click to the picture on the left) for a FREE tool, which I found (compare to greedy Semrush).
We have only 140 searches for this keyword.
I am 100% sure - all 140 searches made by L.Ac. who wanna be on the First page.
Ahrefs - the marketing intelligent expert give the answer "less than 100". Its volume - how many people ask Google for search question "acupuncture in east brunswick nj".
Is this a good number to feet 20-25 EB L.Ac. practitioners at 08816?
You can answer yourself.
And decide after - Is this any Finansional Reason to pay for Ads?
Was written 11/26/2024. I put dates here, because Web Search could give different results after week or month.
Because my Acupuncture KYI recently moved from Monroe NJ to East Brunswick NJ - I am going to monitor this date 3-6 month.
Until "The First Google Page" going to accept Acu KYI to "EB Acupuncture" search result.
Do I desperately needs it? Not at all. I am in Network now and Aetna, Horizon, United.
They are sending the patients from they're Network.
Why I am doing this? To get Google map result for my new clients convenient direction.
Maybe that's why? If patients checking they're Insurance pages - they do not need to do Google search?
This Data from another big SEO expert in the world - the Moz Company. "Buy the way" (how Kiiko Matsumoto says all the time) Moz give Free information about Keyword "Acupuncture in East Brunswick NJ". Which is respectful. Bravo Moz!
According Moz, the Monthly Volume of our keyword equals 1. WOW! To compare - "Dr Zhou acupuncture" has 160 monthly searches.
