But further, the more interesting. All the “old sites” come out here, because 10-15 years ago people were looking for “Acupuncture site” - there were few of them. 50 times less than today.
On these old pages, acupuncturists vied with each other to explain to each other how a good acupuncture site differs from a bad site. At the same time, the site itself did not take part in the acupuncture treatment. Then why are there so many articles on this keyword "Acupuncture site"? Yes, because Google told licensed acupuncturists that this phrase is a potential client's "search term." Perhaps it was so.
Therefore, today we are seeing a whole cemetery of articles on the topic of “acupuncture sites”. And besides the graves, there are not even crosses in this cemetery.
Key word "Acupuncture 08831" Internet competitors.
Why do I write “Internet competitors” instead of “business competitors”?
Because half of these “Internet competitors” are not “business competitors” at all.
Business competitors are visible on the Google map - they all fall within a radius (around your office) of 7-10 - maximum 12 miles. Because acupuncture is a therapy. And you need to come for treatment 1-2-3 times a week. Few people will drive 12 miles one way and back (same 12 miles) 3 times a week. What about in the rain? What about in the snow?
Therefore, if office #18 on the Google map is near the client’s house, and office #1 is 10 miles away, office #18 wins! Patient called and made an appointment.
Acupuncture sites - catalogues.
Directory sites where only the one acupuncture site in its category wins are not worth taking into account.
The exception is on the site HealthProf.com I am alone in the city of Monroe. Therefore, the membership fee is worth it.
Trap catalogs (picture above) for beginner acupuncturists.
On trap catalogues, the price per client is extremely high. But this is not the price for a real client. This is the price for one phone call from a client. It's called Pay Per Click. Not only is $2-5 dollars per call expensive. The problem is different. When I signed up for this program, I received calls from people who read the same questions in the same sequence. All the appointments that they prescribed were canceled by them. It was such an intelligent robbery of $3.5 for each call. After 20 calls and the standard question “Do I have a license?” I canceled the program. Moreover, my license number was in the advertising text.
Perhaps today there are no traps on the old roads - but where there were traps before, I no longer go.