July 15, 2023.
The first three SEO lessons for new acupuncture websites.

So our baby Acupuncture-08831 is two weeks old. Just 2 weeks, but Acupuncture itself 3000 years old, maybe much older.
These two weeks we fed him (fed him well) and introduced him to his relatives and our friends.
What does this mean for a newborn website? The site is (usually) fed with Content. Consider that (for the site) it is the equivalent of mother's milk.
Content plus BackLinks - the food of website located at 1989 Englishtown Rd., Monroe Township NJ 08831.

Mother milk and connections for website Acupuncture-08831.com

With presentation it is somewhat more difficult.
Website should be "connected". For websites this "connection" called “links” or “Backlinks”. 
Powerful  backlinks  are extremely important.  In some cases - more than Content.
Sometimes site parents feed too much content to their babies.

They simply do not understand the entire sequence of growing up for their child.
After all, each new page in the site menu will cost them dearly. Sometimes very expensive.
Because each page will have to be optimized, grow backlinks on it, advertise on different platforms, and pay for an audit. But nothing.
Every website owner will someday learn that - for every keyword he will have to pay for promotion in every search engine.

Fine. Let's begin.
Do you want to know how this amazing baby should be born?
Or what happens before the site is registered?

Lesson 1st - don't start your sites until you look at your competitors' sites.

- I have no competitors.

- You are sure? What is the address of your acupuncture office? Monroe NJ? What's the zip code? 08831?
Great. Let's watch. Consider this our first study of local competitors. I type: “Acupuncture 08831.”
Look how many of them come out. And you say that there are no competitors. By the way, "Acupuncture 08831" - is your first website Keyword.
Not Ranking Keyword, but your first.

- And what should I do about it? I mean "competitors".

- Study general statistics. How many similar acupuncture offices are there around you within a 10 mile radius?

- About 20. Are these all 20 - my competitors?

- Certainly. Why did you create your website? To show off your diplomas? Or to surprise your mom? Confess.
Maybe you simply have no one to talk to and you decided to “tell the world” about your global thoughts.

Your Websites name. Lesson 2nd - your site name should include Special, Google Ranking KeyWord.

Again. Why did you create your website?
- I make my website for my patients.

- Well, did you do it? And how many of your patients came to your website?
Remember, dear, you can do something with complete altruism for so long, until you have to pay for your altruism.

- Not true.

- As long as your altruism costs you 1% of your income, you're fine.
But usually websites are created for the representative office of a company on the Internet. Understand?

- Really? Everything is so pragmatic.

- It depends where you look from. Some owners pay $300 a month for the site. Other $30,000.
And there are sites that cost their owners even more. Because such sites bring income to their creators. Hard?

Website for clients. Nothing more. Lesson 3rd - the very fact of development leads to a conflict of interests.

- Okay, let's follow your path. You made a website for clients. How will they find your site?

- I'll send them a link.

- Brilliant. Why do they need your link to your Acupuncture site if they already come to you?
No dear. You need a website to attract new clients who don’t know anything about you yet.

- Well, why complicate everything so much? If my clients like my work, they will bring me their friends and relatives.

- Amazing. Notice - this is your second brilliant idea today. You simply amazed me.
Your clients will bring friends as long as they themselves have a place in your schedule.

- Didn't understand. Sorry.

- Your best client brought 25 of his friends to you. Then he called you to reschedule his appointment. And you don't have room.
Do you get it now? This is called a "conflict of interest". The very fact of development leads to a conflict of interest - remember this important lesson.
I hope it will help you in the future. No, sorry. This lesson will help you in your present. That is, right today.

Then what (or how) should I name my site? The past: 2 weeks ago.

- So we have come to the conclusion that before creating the site itself, we need to look at the main thing.
And most importantly - “How will people search for your site?”

- So it’s clear. They will write “Acupuncture 08831” in the search and my site should come up immediately.

- You are undoubtedly right. But where exactly should your site “launch”? Which page is the Google search result on?
You're probably thinking "first". So check it and you will immediately see all your competitors.

- I understand. But my website doesn’t exist yet. What will I see?

- You will see all your competitors on Google for the keyword “Acupuncture 08831”.
Who even told you that normal people are looking for an acupuncture office like this?

- Fine. You can also search for "Acupuncture in Monroe New Jersey."

- Amazing. Look how many smart thoughts you have today. Just a birthday.
By the way, you yourself have already found two keywords for your site: "Acupuncture 08831" and "Acupuncture in Monroe NJ".
Check the third one also: "1989 Englishtown Rd Monroe Township NJ".